Smart Play is a platform for video sharing and distribution
where the behind-cuts of Korean content such as Korean drama,
Korean entertainment programs, K-pop music videos,
and Korean films are re-edited into condensed versions
with the addition of Chinese/English subtitles
Smart Play has been planned and designed by re-setting the relationships among providers, advertisers, and viewers and emphasizing the activation of the mobile video sharing economy. Differing from how pre-existing video platforms used to establish their ecosystem through centralizing brokers and advertisers among their network participants, this method is designed so that the exclusive ecosystem of Smart Play can be actively maintained through acknowledging viewers’ activities and compensating all 3rd parties.